ON TARGET ~ Target Marketing for Network Marketers

Ninety-seven percent of all network marketers fail, many because they are not equipped and prepared to build a successful business. Most people in the home based business industry start their business with a goal to find financial freedom and time freedom. The few that succeed enjoy true independence.

Have you found yourself spending yourself out of business; buying expensive leads, useless e-books or placing unproductive ads?
Stop flushing your money down the toilet.

Are you discouraged and think that you're just not cut out for this business? You ask, "Why can't I recruit just one person?"

It's not you. It's the industry.
No one is born knowing how to become a successful network marketer. Network marketing is a simple business but it is not an easy business.

Okay, so you have placed killer ads, you have written great articles, joined groups, started a blog. You've done everything your upline leader has told you. It's been months, and you still have not seen the "fruit of your labor".

What is wrong? Why haven't you had any success?
Are you the only sucker that isn't making money?
Your upline sponsor is making thousands, why not you?


It's not you and I can help.

The first step to improve your conversion rate in the network marketing or internet marketing business is to learn how to identify your target market.

This is very important. Do not skip this step, it is the foundation of your entire marketing system.

Let me ask you this; can you sell dentures to a man who has a nice set of teeth?
Can you sell a steak to a vegetarian? How about diet pills to a skinny person?
No! That's because a man with a nice set of teeth does not need dentures. nor the vegetarian a steak, the skinny person does not want diet pills! You would have a much better chance to sell dentures to a toothless man, steak to a meat eater, and diet pills to an overweight person. Here's the secret: give them what THEY want.
Target Marketing, you bet.

Here's how:
In a nutshell, let them know that you have what they are looking for. Only speak to those who are interested.

For instance, network marketers understand the concept of network marketing and the way it works. But just try to recruit your family, friends,and neighbors? Will they buy? Most likely not. NO way. They will run the other way and stop taking your phone calls. Why? Because they are not your target market, if you want to succeed, show your business to people who are looking for a business. How that's done is a different subject for another article.

Are you targeting those who want a business or your product or your family, friends, and neighbors. Are you mis-targeting your market? That doesn't mean you can't talk to your family, friends, and neighbors about your business. Do so, but only when the opportunity shows itself. Your main focus should be marketing to those looking for that you are promoting. Stop beating your head against the wall, stop convincing and start attracting. This applies to every product or service you represent. If your product is health and nutrition products then you should market to the health conscious and people who are already spending money on health products.

Focus your marketing efforts to find the people who are looking for you and your products. Look for lookers. Distinguish yourself from the pack by solving their problem. Know your target market.

Aim, Shoot, and Hit your Target Market.

Copyright (c) 2007 Laura Long

Laura Long is a marketer, a writer and perpetual student of online network arketing. Her systems focus on teaching a step-by-step approach for online success.
Learn more by visiting her blog Everyday Riches

Publishing guidelines: You are more than welcome to publish any of my articles as long as you include my byline and provide a link back to my blog.
Please send me an email at lauralong8@gmail.com when you publish an article.

Network Marketing Leadership Styles

Hand Holder vs. Tour Guide

Which system are you using to sponsor new team members holding hands or guided tour?

What’s your leadership style? Are you a hand holder or a tour guide?

Network marketing is a people business and it is easy to get side tracked and find yourself counseling and motivating instead of the leading, empowering and coaching. Network Marketing is a business of relationship not a relationship business.

"Leadership is not magnetic personality, that can just as well be a glib tongue. It is not "making friends and influencing people", that is flattery. Leadership is lifting a person's vision to higher sights, the raising of a person's performance to a higher standard, the building of a personality beyond its normal limitations." — Peter F. Drucker

Do you hold people's hands through your sponsoring process or do you simply send them to your site and assume that they are bright enough to find their way around it?

Is your motto: If they can't do it themselves do I really want them on my team?

Do you baby sit or empower? Are you creating an atmosphere of dependency or a team of business associates?

I prefer a balance, to lead not manage. I was drawn to network marketing because I wanted a business without the headache of having employees. Why would I try to manage now? Never handhold your prospects, instead guide your qualified prospects through your information system.

Here’s why.

People who require excessive hand holding rarely become leaders in your organization. Excessively needy prospects will inevitably eat up too much of your time. Clear them out!
Search for business-minded prospects that are coachable, who are driven by desire and take action. Spend you time with these and guide them through your training. Don't send them there blindly and expect them to sign-up. That seldom happens.

There are reasons for this. While many replicated websites look great, many present too much information and they tend to get lost in bombardment of advertisement going on today.
If you want to sponsor more of the "right people", take a few moments and guide your prospect through your information system.

Lead them through your training and show them how to increase their earnings and build their own business. This is leadership. This guided process is also training your new distributor how to train their new distributors.

Don’t allow your prospect to get bogged down with information overload. Show them the key areas to focus on to make an informed decision about their financial future.
If you generally just send people to your site, but are not sponsoring people every week into your business, now you know why. Follow through with a system of Find them, Guide them, then Lead them... never baby sit.

Copyright (c) 2007 Laura Long

Laura Long is a marketer, a writer and perpetual student of online marketing. Her
systems focus on teaching a step-by-step approach for online success.


Publishing guidelines: You are more than welcome to publish any of my articles as long as you include my byline and provide a link back to one of my websites. As a courtesy, please send me an email at lauralong8@gmail.com when you publish an article.

Stop the Know-it-All Negative Attitude Virus Crusade

Have you found that there is a group of people, most with little experience and few achievements, who feel compelled to give you advice about what is best for your business? Remember this: Their opinion of your business is none of your business!

Isn’t it funny how these same people want to drag you down, are constantly complaining, making excuses, and generally spreading their bad attitude?

I for one am taking a stand.

This is my business, my life ………No excuses, No convincing, No complaining.

I refuse to allow it.

I am on a crusade to Stop the Know-it-All Negative Attitude Virus.

Rules of membership:

1. Make a personal commitment to surround yourself with people who have achieved the things you want to achieve. Model after and seek the counsel of those who have taken the journey and achieved their rewards.

2. Stop spending time with the people who are constantly struggling and not finding solutions or success. Avoid those who spend too much time talking and not doing.

Sounds simple, and it is.

Join the Stop the Know-it-All Negative Attitude Virus Crusade.

Life Dream

"Don't be afraid of the space between your dreams and reality.
If you can dream it, you can make it so."
Belva Davis
Award Winning Journalist

Work on you.
Everyday in every way get better and better.

Live Richly,
Laura